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Headquartered in the heart of Latin America, UETA has earned its place as a leader in the distribution of premium brands and the operation of travel retail stores throughout the region. Dedication and careful planning combined with a balance of internal expansion and acquisitions, have allowed UETA to solidify its role in the distribution of Premium brand Liquor, Tobacco and luxury goods.
A clear vision and commitment to become the preeminent Duty Free operator in Latin America is what drives our organization. We recognize the importance of Latin America as a region with outstanding potential for our future growth.
To accomplish this, we will stay true to our corporate vision to make optimum use of our strengths and regional expertise, to carry the finest and most prestigious brands, to focus on our customers and offer the best retail experience.
UETA is organized in four distinctive divisions strategically focused to serve specific market segments.
• Travel retail (Duty Free stores)
• Spirits and Wine distribution companies
• Luxury goods DF Sales & Marketing
• Ship Chandler -duty free- supply
• Luxury goods retail
Through these divisions, we have the capability to serve every major market throughout the entire Latin American region.
UETA has organized a highly effective and international team of 250 employees. This team is focused on managing the day-to-day operations and expansion in the region. UETA’s 150,000 square foot Latin American Distribution Center located at the Colon Free Zone in Panama, serves as the logistical hub providing efficient support to the region.

While integrity, reliability, customer service and efficiency are all part of our philosophy, we cannot succeed without the true long-term business partners whose support and cooperation make us strong. We consider our vendors as true long-term business partners, and acknowledge that their brands have been built on years of uncompromising attention to detail, creative marketing, substantial investment of resources and exclusive distribution. We firmly believe that a strong collaborative effort with these partners builds lasting mutual value and business success.

Success in the International arena can only be achieved through specialized market expertise. UETA has amassed a team of experts with extensive knowledge of the region. Our team has organized our operations well and has worked tirelessly to develop strength and credibility with government agencies, airport and port authorities and is the ideal partner for those brand owners, manufacturers, and vendors seeking to expand sales, increase market penetration or simply enhance Premium brand exposure with consumers in Latin America.

“Since turning its focus on the Latin American region, Ueta has successfully been identifying and developing new business opportunities throughout the region. Ueta’s mix of drive, creativity and understanding of the supplier’s needs ensures a successful outcome”
R. Van Buuren
Director
Duty Free Latin America & Caribbean Philip Morris
“Its innovative organization, regional knowledge and expanding activities in the travel retail and Premium Brand distribution have established Ueta as a leader in the region”
Silvio Leal
Director
Allied Domecq /Latin America
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